At the heart of the vibrant “Madinat Badr,” one of Dubai’s luxurious new development districts, the 93rd branch of the AllDay supermarket chain opened its doors in the spring. Collaborating closely with TRILUX, AllDay embarked on a transformational journey to redefine its approach to lighting.
At the heart of the vibrant “Madinat Badr,” one of Dubai’s luxurious new development districts, the 93rd branch of the AllDay supermarket chain opened its doors in the spring. Collaborating closely with TRILUX, AllDay embarked on a transformational journey to redefine its approach to lighting.
AllDay, a leading food retailer in the United Arab Emirates, sought out TRILUX as a partner with extensive expertise in retail lighting, aiming to infuse fresh ideas into their approach. The objectives were clear:
- Reimagining the lighting concept to shift from a cost-efficiency orientation to prioritising brand image.
- Creating a captivating atmosphere.
- Enhancing the overall shopping experience through superior lighting quality.
Creating a captivating atmosphere
Enhancing the overall shopping experience through superior lighting quality.
Shabeer Ali, CEO of AllDay Supermarkets, commented, “Since we began working with TRILUX, our understanding of lighting quality has significantly improved. We now appreciate the impact that good lighting can have on the supermarket’s atmosphere.”
Variety in a compact space
Dubai’s continuous growth, fuelled by an influx of highly skilled professionals worldwide, has spurred the development of comfortable new districts like “Madinat Badr.” These cosmopolitan residents have elevated expectations in terms of product offerings and the ambience and service of a supermarket. AllDay is keen on meeting these demands, offering an exceptionally diverse product range within a 1000-square-meter sales area. Modern, high-quality materials adorn shelves and service counters. At the same time, the new lighting concept not only showcases the product variety but also cultivates an inviting atmosphere designed to make customers feel at ease.
Sujeet Narain Singh, Retail Lighting Specialist, TRILUX UAE, comments, “In this project, we used high-efficiency, focused spotlights to save energy and direct light only where it’s needed.”
A new look with contrasts and vibrancy
The TRILUX retail experts achieved this by selecting a warm white colour temperature of 3000K for the primary lighting, complemented by even warmer accent lighting at 2700K. The backbone of the design consists of E-Line Next LED continuous rows, featuring double asymmetrical distribution lenses in shelf aisles to optimally illuminate products and efficient wide distribution lenses elsewhere. B.Veo spotlights for accent lighting were strategically placed, some directly on the continuous rows and others on suspended tracks. The result is a harmonious blend of glare-free, warm ambient lighting and striking light accents that provide orientation in the space and elegantly showcase merchandise.
Dhakshita Dodeja, Supply Chain & Operations, TRILUX UAE, says, “Our customer AllDay had an extremely tight schedule. However, we successfully manufactured and delivered the entire order within the promised timeframe.”
Individual solutions, effective logistics
AllDay was thoroughly impressed with the collaboration and expertise in retail lighting. The next challenge was navigating the renowned dynamism of decision-making in Dubai. With just six weeks between the order and the desired delivery date for individually configured continuous rows and spotlights, production, logistics, and on-site teams, they worked seamlessly to meet this deadline—a remarkable achievement. This success solidified AllDay’s confidence in TRILUX, making them a trusted partner for future projects.
To find out more about TRILUX retail lighting solutions please visit https://www.trilux.com/en/applications/retail/retail-lighting/
