Swiss watch brand Piaget has opened a flagship store in Sydney, bolstering its growing presence in the region.

The boutique, located at 84 King Street, covers 100sqm and features the brand’s collections including Piaget Polo, Piaget Possession, Piaget Rose, Piaget Limelight Gala, and Piaget’s Exceptional High Jewellery Creations on particularly special occasions.

According to the brand, the Sydney boutique will be rich in warm golden light, contrasting with deep blue, expressing the vast breadth of Piaget’s creative cosmos, in line with the new global Piaget Salon Concept. 

It also includes engraved materials on furniture detailing, as well as natural hard stones that provide colour and show the brand’s gem-setting ability, and carved golden artwork panels that disclose and demonstrate Maison’s savoir-faire found in Piaget products.

The brand said that the area conveys a natural sense of home, creating an inviting environment for clients to have fully customised experiences and engaging interactions.

“This opening marks a major new step to ensure we offer the best possible experience for our growing prestigious Piaget clients,” said Gaspard Barthelemy, brand director, Piaget Oceania.