Food Retailing / Supermarkets
On Our Radar: Central Food Hall Ladprao, Bangkok
Italian firm heads makeover effort for 14,000-square-foot space.
When Central Food Retail Co., owner of the largest grocery chain in Thailand, sought to elevate its Central Food Hall Ladprao (Bangkok) into a fusion of inspiring food hall and world-class international supermarket, it turned to Interstore | Schweitzer for the redesign.
The new concept for the 14,000-square-foot space included architecture, layout, design and in-store communication. A series of private label brands was developed to offer local connoisseurs a tailored product assortment supported by the in-house expertise of resident product ambassadors. Fresh food departments like an Austrian bakery and German butcher shop are individually branded and counters were partially eliminated to break down barriers between the customer and staff.
The Central Eatery, located in the middle of the fresh food departments, serves up retail theater with open show kitchens that are the heart of the food hall.
PHOTO GALLERY (24 IMAGES)
MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty
HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.
Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design
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