Headlines

Wilson Opens First Store

The sporting goods company debuted its first physical location in Chicago.

Published

3 years ago

July 19, 2021

VMSD Staff

Wilson Opens First Store — Courtesy of Wilson Sporting Goods Co.

Courtesy of Wilson Sporting Goods Co.

Wilson Sporting Goods Co. (Chicago) has opened its first physical store in Chicago, according to a company press release. Located at 932 N. Rush Street, the interior is set at 2247 square feet and offers a range of apparel and sports goods. With a “leather-inspired … signature scent,” the space showcases historical sports relics and also has a feature allowing customers to alter the store’s music playlist.

The store will serve as testing grounds for the retailer’s new products and will facilitate gathering feedback from both customers and athletes.

Gordon Devin, President of Wilson Sportswear, says, “Following the launch of our Wilson Sportswear line earlier this summer, it was important that we introduce physical retail locations so that our athletes can experience and interact with our sports equipment and apparel in person. Our first-ever retail location centers around Wilson’s heritage, serving as a physical ‘love letter’ to our city.”

VMSD Staff

Drawing on more than 125 years of history serving the retail design market, VMSD magazine provides retail professionals with the most up-to-date, innovative retail design ideas and industry news through its industry-leading magazine, website, social media channels and bulletins.

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