Australian lifestyle retailer Country Road has opened its flagship shop in the centre of Ballarat in conjunction with local architecture and interior design firm Moloney Architects. 

According to the brand, the regional flagship exemplifies its commitment to innovation and ethical design across its collections and retail spaces, with energy-efficient technologies, recyclable materials, and waste reduction programmes included in the store.

“Country Road Ballarat is more than a store; it’s a celebration of Australian heritage, craftsmanship, and sustainability,” said Elle Roseby, MD of Country Road. 

The store’s decorative features were gathered from local artisans and matched with colour palettes inspired by Australian nature.

Country Road, founded in 1974, was the first Australian apparel company to collaborate with Oritain to scientifically authenticate fibre origin. 

Country Road is committed to incorporating sustainability into its operations by increasing supply chain traceability, partnering with suppliers who adhere to high environmental standards, and implementing responsible sourcing strategies for critical raw materials.