Hackett London embarks on an extraordinary journey through time and nature with the Autumn-Winter 2023 brand campaign, a harmonious fusion that blends traditional tailoring with a contemporary British twist. Prepare to be captivated as Hackett London takes us on an adventure into the untamed beauty of Scotland this season.
Steeped in history and tales, the campaign unfolds against the majestic and rugged landscape of Scotland. Here, our esteemed ambassador, iconic British racing driver and Formula 1 World Champion, Jenson Button, is joined by acclaimed British actor Matthew Goode for the first time. Together, they epitomise the spirit of freedom, adventure, and glory as they explore the Scottish countryside, adorned in Hackett’s finely-crafted garments.
In a unique colour palette dominated by pine green and chocolate browns, Hackett London unveils a selection of exquisite woollen coats in rich blues and warm earth tones, such as the shearling bomber in a dark chocolate tone that reflects our iconic archived heritage design, beautifully crafted in sheepskin. Complemented by premium knitwear, like the new chunky rib shawl cardigan with a luxurious hand knit feel in a blend of merino and cashmere and perennial shirts. Signature trousers in russet reds, creamy ecrus, and deep marine hues, in a range of materials such as refined Italian corduroy or pure cotton velvet along with accessories from the AW23 collection, radiate timeless style and the essence of the brand’s heritage.
Captured through the lens of the renowned British fashion and portrait photographer Charlie Gray and brought to life by the creativity of the agency Dentsu Creative Spain, the campaign showcases the dynamic duo immersing themselves in an array of outdoor pursuits. From fishing in serene lochs to engaging in card games amidst sprawling farmland, from traversing the moorlands in their vehicles to revelling in breathtaking views, every moment immortalised exudes an unbeatable sense of power, adventure, and timeless elegance. In the breathtaking backdrop of Scotland, the Hackett London Autumn-Winter 2023 brand campaign transcends the ordinary and celebrates the timeless connection between man and nature, weaving a narrative that bridges the gap between past and present. Hackett London invites you to join this enthralling journey and embrace the enduring charm of the latest collection, where each piece echoes the brand’s heritage and evokes the spirit of freedom and glory found in the heart of the Highlands.