Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón

Benjamin Woll

Benjamin Woll serves as Vice President of Composable Commerce at Orium, leading Composable Commerce consultancy, with over 15 years of leadership experience in driving digital transformation for renowned retailers such as New Balance, DXL, UNTUCKit, Frame, Kum & Go, NordicTrack, and Telus. His expertise spans the unified commerce ecosystem, including omnichannel eCommerce, order management, PoS, and payments, resulting in significant improvements in customer experience, revenue and operational efficiency. A seasoned speaker, he’s shared insights on evaluating MACH technologies and has been part of award-winning cross-functional teams recognized for digital excellence.

Tiffany Spizzo

Tiffany Spizzo is an accomplished strategic partnerships leader with over 13 years of experience in the technology sector, particularly within eCommerce and cloud commerce platforms. Currently serving as the Senior Lead of Strategic Global Alliances at Shopify, Tiffany drives innovative partnership strategies to enhance global outreach and create seamless commerce experiences.

Jaime Santos Alcón

With over 20 years of experience in IT and enterprise content solutions, Jaime Santos Alcón is a seasoned leader in solution architecture. As the Manager of Solution Architects for the Americas at Contentstack, he plays a key role in helping global enterprises adopt composable content strategies and Digital Experience Platforms (DXPs) to enhance their customer engagement.

At Contentstack, Jaime leads a team of experts in designing and implementing cutting-edge content management solutions that drive business agility and digital transformation. His deep technical expertise, combined with a hands-on approach, ensures that enterprises can seamlessly integrate, scale, and optimize their digital experiences.