View the complimentary Forrester 2024 Predictions Report, presented by Orium and commercetools. The report predicts that legacy technology and services will slow down in 2024 as businesses favor smaller, agile, and targeted retail investments.
With this shift, businesses will also use the average consumer’s comfort with technology to enhance their buying experience. Technology like generative AI, cloud-based solutions, social commerce, and AR will shape experiences for brands and consumers in 2024 and beyond.
Inside the report, you’ll learn:
- How targeted moves will replace legacy technology
- How to balance genAI-powered commerce and customer data
- How businesses find success with social commerce
- And more!