Harrods is excited to unveil a new luxury destination on the first floor, the first phase of its anticipated Womenswear redevelopment project. The almost 16,000 sq. ft. space is dedicated to the pieces that make you feel the most confident and comfortable from morning, noon until night; lingerie, sleep and lounge. Building further on the growing focus and demand for transformative shapewear and tailored lingerie seen in recent years, the grand new halls provide products and services for every occasion and requirement; from bra fittings and made to measure to personalisation and bespoke alterations.
Harrods is synonymous with providing unmatched service from start to finish and this acute focus on services and product breadth within this new space is no different. All Harrods fitters are meticulously trained at the start of their Harrods journey to ensure they have the expertise to provide the best experience for every customer. Luxurious private fitting rooms featuring elegant seating, three-way mirrors and soft, flattering lighting have been designed to make customers feel their most confident and comfortable in this ‘home away from home’ oasis. And for the ultimate experience, a private suite can be used for occasions that deserve a little more attention, including bridal parties, first fittings and bespoke alterations and design.
The rooms, hosting 47 of the world’s most covetable brands will launch with many exclusives including pieces from Olivia Von Halle, Sleeper, Desmond & Dempsey and Aubade’s anticipated Elie Saab collaboration. Housing eight dedicated shop fits from brands such as Skims, Agent Provocateur, La Perla and Olivia Von Halle. Harrods new Lingerie and Nightwear space will once again expand with the introduction of 14 exciting new brands including Livy, Natori, and Torlowei; all of which have the perfect solutions for myriad occasions ranging from everyday loungewear to haute-lingerie. Tuning into the ever-growing demand for versatile and elevated pieces, Le Set, Falke and Lauren Manoogian provide essential everyday solutions while allowing all customers to look and feel confident and comfortable.
Simon Longland, Director of Buying – Fashion at Harrods
It’s right to start the hotly anticipated, rejuvenation of the women’s floor with lingerie as it is where every outfit begins, and it really is a moment to celebrate. After six years of state-of-the-art redevelopments across the store, our womenswear customers have been eagerly awaiting the new look of the first floor and they need not wait any longer.
Over recent years, the way that our customers shop for their intimate investment pieces has changed, with lingerie & lounge becoming just as important of a building block as any other wardrobe element. The breadth of the brands and offering in the room is completely unparalleled and will offer something for everyone and every need; from functional shapewear to the most glamorous lingerie, from cotton sleepwear to silk, lace and feather-trimmed robes and Charvet shirts to cashmere lounge suits. The future of the womenswear floor is so exciting, with two more rooms heading for redevelopment this year, and many more to come!
Lewis Taylor, Design Director at David Collins Studio
‘‘With the new Harrods Lingerie rooms, we wanted to create a soft and calming environment, one that feels comfortable and welcoming. Soft teal green tones of velvet, polished metals of gold and silver and shimmering textured glass all create a luxurious shopping experience. During the design process we carefully considered the customer journey at every step, ensuring ease of navigation across product categories and from one lingerie room to the next. Our intention was to create carefully considered focal points and sightlines across the rooms whilst ensuring the shopper felt protected with a certain level of privacy.”
