Following another year of exponential growth (+62% ‘23 vs’ 22, / +51% ‘22 vs ’21) and the successful opening of the flagship store in Marlow, British purpose-led fashion brand Scamp & Dude announces two new stores as part of its retail expansion.
With a vision to be the UK’s most respected and loved purpose-led fashion brand, the two new stores aim to satisfy high demand for their womenswear and force for good charitable partnerships from its loyal and rapidly growing community. Scamp & Dude, St James Quarter, Edinburgh and Battersea Power Station, London will emulate the stand-out success of the Marlow flagship that launched in July 2022 known as ‘The World of Scamp & Dude’ – Scamp & Dude stores bring the colour, the fun and the joy to wardrobes – offering feel good fashion that is accessible to everyone.
The immersive retail spaces will showcase the brand’s growing collection of stylish and sustainable womenswear, kids’ collection and charity items and serve as a friendly, supportive and caring space to celebrate the power of community, something that sits at the very heart of Scamp & Dude. The stores will play host to the brand’s ongoing charity campaigns and give back programmes, as well as experiential events for the local community and loyal customers to demonstrate and bring to life the brand’s generosity and vision to bring positive and joyful clothes to every wardrobe.
Scamp & Dude’s charitable efforts will continue within the store, including for every Super Scarf sold, another being donated to a woman with cancer, and for every Superhero Sleep Buddy sold, another being donated to a seriously ill child. So far, the brand has donated over 22,000 Super Scarves and 5,500 superhero Sleep Buddies.
NEW Scamp & Dude St James Quarter, Edinburgh
Situated in St James Quarter, a game-changing lifestyle destination in Edinburgh, the 2,939 sq ft Scamp & Dude will be situated on Level 3, adjacent to internationally recognised fashion, beauty and lifestyle brands. The brand’s unique community driven and purpose-led approach will resonate with the Quarter’s guest profile and be a popular addition to the already enviable brand line-up.
NEW Scamp & Dude Battersea Power Station, London
One of London’s most exciting and innovative new riverside destinations, Battersea Power Station in South London will be welcoming the superpowers of Scamp & Dude this September. Aligned with a local-first approach, Scamp & Dude, Battersea Power Station will be a 1,756 sq ft space that will be a vibrant and energetic addition to the historic landmark that ignites the two powerful communities together. Through the brand’s flattering and uplifting designs, new and loyal Scamp & Dude consumers will be transported into the brand’s positive and purpose-led world through community driven events and feel-good activations.
The Flagship, Scamp & Dude, Marlow
Situated on the beautiful high street of Marlow, Buckinghamshire, the 1,569 sq ft space will continue to be the brand’s flagship store and the home to Scamp & Dude head office. After opening in July 2022, the shop’s revenue has achieved just shy of the £1m mark in its first year of trade, exceeding expectations.
Scamp & Dude founder and CEO, Jo Tutchener-Sharp, says: “We are so proud to be taking this next step in our Scamp & Dude brand journey by opening two new stores. Both stores will offer a true experiential destination for our new and existing consumers across London and Edinburgh, something I know our wonderful community have been asking for and I am thrilled to be finally able to open the World of Scamp & Dude for them across these two beautiful cities.”
