Italian luxury house Valentino has appointed three new executives as part of its strategy to expand its focus on online and marketplaces. 

The appointments follow the departure of the company’s chief brand officer Alessio Vannetti, who has served at Valentino since March 2020. His responsibilities will be assigned to the new functions of marketing and e-commerce & omnichannel. 

Laurent Bergamo, joining the group in 2018 as GM of the Middle East, will take on the role of chief commercial officer, overseeing the commercial strategy of all Valentino’s markets and the brand’s global outlet business and retail performance & operation organisation. Bergamo was CEO of Valentino America before being appointed as chief commercial officer of the Americas, Brazil, Europe and the Middle East. 

Andrea Cappi will lead Valentino’s newly established business unit for c-commerce & omnichannel as chief e-commerce officer & omnichannel officer. Cappi will start his role in September.

Meanwhile, Yigit Turhan will take on the responsibility at Valentino as chief marketing officer. Before joining the company in 2018, Turhan held several key roles at fashion houses, including Ermenegildo Zegna and Gucci.

Bergamo, Cappi and Turhan will all report directly to the group’s CEO Jacopo Venturini. 

Further reading, Jean-François Palus named interim Gucci CEO amid Kering management shuffle.