Events

IRDC 2021: Social media influencers and your brand…

Learn how to make the connection

Published

3 years ago

August 23, 2021

Jennifer Acevedo

Courtesy of A\N/A

Breakout Session:
The Social Experience – Influencers’ Role in Creating Popular Retail Engagements

From kidfluencers to lifestyle gurus, gamers to virtual celebrities who routinely stage high-engagement events seemingly on the fly, social media influencers can have a dramatic—and often explosively positive—effect on retail brands and developers.

But how do you leverage these influencers effectively to help share your story? Now’s your chance to find out.

Moderator and VMSD columnist Brian Dyches will lead a fantastic discussion with Michelle M. Collins of A Non-Agency — who will share her new concept, Brand Closet Showroom Social — and Kyle Hjelmeseth of G+B Digital Management, one of the most active digital talent management agencies for influencers. This is one breakout session you simply cannot miss!

Moderator:
Brian Dyches, Principle & Founder, Ensemble Business Group

Panelists:
Michelle M. Collins, Founder & President, A Non-Agency
Kyle Hjelmeseth, President, G+B Digital Management

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