Survey: Could convenience stores be World Cup winners?

By Tony Corbin in Industry News 28th November 2022

According to a survey by Pureprofile, 58% of Brits are watching the World Cup at home with the top items purchased being snacks (28%), alcohol (25%) and soft drinks (25%).

Pizza (20%) is a more popular food choice over party food (15%) and meal deals (9%)

41% of Brits said they will go to a supermarket for their alcohol and snacks compared to their local convenience store 4%. However, 14% would pop to their local convenience store if they ran out of food & drink in the middle of a match.

7% would buy through a food delivery app such as Deliveroo, Uber Eats etc, and less (4%) would order through a rapid grocery delivery app such as Getir and Gorillas.

Top things that Brits expect to see in their local convenience store for the World Cup period – include offers on Alcohol (55%) and offers on snacks (55%) followed by meal deals (32%), team merchandise (32%) and World Cup branding in-store (32%).

Top influences when deciding which items to purchase included discounts and promotions (38%), multi-packs for better value for money (23%), incentives with loyalty cards (19%).

World Cup packaged food (6%) and TV advertising (7%) are far less influential.

The figures are based on a Pureprofile survey of 502 people from a nationally representative sample in the UK.