Julie Mathers and a New Zealand-based online wellness retailer HealthPost have acquired the Flora & Fauna and Nourished Life brands from BWX, the beauty giant that collapsed a month ago.
Mathers, who established Flora & Fauna in 2014, has teamed up with HealthPost, to register a new company in New Zealand called The Future Collective.
The new entity will acquire the assets of BWX Digital including IP, websites, data, goodwill and stock across both brands.
“There is a lot of work to do and we will be working at speed to get Flora & Fauna back up and running as soon as we can,” said Mathers.
She added both companies’ values and ethics align and that together with their combined experience, team and infrastructure, the acquired businesses will thrive.
CEO of HealthPost, Abel Butler, said: “We have admired both Flora & Fauna and Nourished Life for a long time and wanted to help these businesses flourish into the future.
“We recognise there is a lot of work to be done; with our experience in e-commerce, health, wellness and natural beauty, we are confident we are the right custodians of these purpose-driven brands.”
HealthPost turns over NZ$35 million per annum and has more than 200,000 customers. The acquisition will triple the current customer base to more than 600,000 customers.
