Sat.Feb 18, 2017 - Fri.Feb 24, 2017

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Are Amazon developing a retail strategy? Insiders say they are about to get physical!

Barber Design

According to one major American shopping centre company last week, online retail giant Amazon are developing a retail strategy to open around 400 bricks-and-mortar bookstores throughout the US. The move is thought to have been prompted by the success of a pilot store, which they opened in their hometown of Seattle, last November. But why are Amazon so interested in getting physical?