Sephora, the international beauty retailer, has marked its first physical store opening in the UK with a star-studded launch event. The event was held at the largest retail destination in Europe and attracted a host of VIP guests, including Gemma Collins, Ekin Su, Leomie Anderson, Louise Roe, and Bimini.
The London store is set to become a “must-see” destination for beauty lovers, with an exciting program of activities hosted by local icons developed for its opening week. The program includes a free limited edition gift bag for the first 300 customers who visit the store on March 8th, a special guest performance, and a masterclass by makeup founder Natasha Denona later in the day. The rest of the week will be animated by several masterclasses with brand experts including Tarte, Ilia, The Inkey List, and Huda Beauty experts.
The store’s heart will be defined by a combination of human touch and technology, where a monumental Grand Beauty Hub will provide an exciting range of unique beauty services and treatments performed by in-house experts alongside brand professionals. Sephora professional makeup services will be provided by a Sephora University trained in-house team, while a comprehensive menu of express skin treatments will be on offer from premium skincare brands including Dermalogica, Glow Recipe, Elemis, Sisley, and Seasonly.
The store’s features include Sephora’s very first Lip Bar, a Hot on Social corner consisting of a curation of the 10 most talked about products on social media, the iconic Benefit Brow Bar, personalised gifting and gift wrapping, and a fragrance engraving service.
The store’s passionate team of knowledgeable Beauty Advisors trained in Sephora’s best European stores will power the store experience, fostering a fun and informative environment, enabling British customers to benefit from their expert advice and knowledgeable service. The Sephora UK store is poised to be the ultimate beauty destination for UK customers, with its impressive range of products, beauty services, and knowledgeable staff.
