Sat.Jan 20, 2018 - Fri.Jan 26, 2018

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Checking out before the checkout – why are mobile shoppers abandoning their carts?

Barber Design

Surprising new research released at the beginning of this month suggests that some mobile shoppers are still wary about using their smartphone or tablet to make purchases online. Despite the push towards a ‘mobile first’ web, it has been reported that small screens give cause for concern as shoppers tend to worry that they are not ‘seeing the full picture’ on a mobile app – or that they could be losing out on special offers or missing hidden costs.