TikTok’s potent growth engine: From #ForYouPage to fast sales
Inside Retail
JUNE 12, 2025
If the retail world needed any reminder that cultural relevance drives conversion, look no further than TikTok. What began as a Gen Z playground for dance challenges has matured into a global trend machine with direct purchase influence, and it’s reshaping how retailers think about product, placement and promotion. TikTok’s impact on retail is no longer speculative – it’s commercial.
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