Global activewear and lifestyle brand Sweaty Betty will open its largest retail store in the North of England at Liverpool ONE, according to property group Grosvenor. The 2,600 sq ft standalone city store on Peter’s Lane marks Sweaty Betty’s debut in Liverpool and will showcase the brand’s extensive range of women’s clothing, accessories, and footwear, all made with responsibly sourced materials and recycled bottles. Set to open in June, the store’s design will be a fresh concept for the brand, joining Sweaty Betty’s growing global presence in countries such as the USA, Ireland, Germany, Hong Kong, Singapore, and Canada.
Mark Smith, COO at Sweaty Betty, said, “As we continue to grow Sweaty Betty’s presence both nationwide and globally, we’re delighted to have secured this strategically important, Liverpool ONE location, for what will become our largest store in the North of England. We look forward to joining the community come summer, providing another fantastic activewear and lifestyle option for women across the city.”
Rob Deacon, Senior Asset Manager at Grosvenor, expressed delight at welcoming the internationally renowned brand to Liverpool ONE’s retail mix, anticipating and fulfilling the evolving requirements of the visitors with best-in-class brands such as Sweaty Betty. “We’re constantly looking to enhance our offering at Liverpool ONE, and Peter’s Lane has long been established as the region’s leading destination for premium lifestyle brands,” he said.
The announcement follows the recent news of the forthcoming relocation of Hollister Co., the global teen retailer division of Abercrombie & Fitch Co. (A&F Co.), alongside sub-brand Gilly Hicks on South John Street. Liverpool ONE is thrilled to welcome Sweaty Betty to their retail mix, with Donna Howitt, Marketing Director, stating, “Sweaty Betty is an iconic brand that aligns perfectly with our values of providing unique experiences and delivering quality products to our visitors.”
Metis and CBRE acted for Liverpool ONE. KBW acted for Sweaty Betty.
