Nourished Life founder Irene Falcone is set to launch a new e-commerce wellness and beauty platform, Sans World in the coming weeks.

Falcone founded Nourished Life in 2011 to sell organic, natural and toxin-free products. She later sold it to the now-collapsed wellness retailer BWX, for $20 million.

Falcone said: “I approached BWX many times in the last two years and offered to go back to them and advise them on how to rebuild the mess they had made of Nourished Life but to no avail.

“So I decided to create a new company called Sans World which will serve that same audience.”

During the past two years, she has built Sans Drinks, a Sydney-based non-alcoholic drinks speciality retailer that supplies zero-alcohol beers, wines and spirits online and in-store.

With Nourished Life’s closure, Falcone says she is opening Sans World to the public during the upcoming weeks.