Sat.Jun 25, 2016 - Fri.Jul 01, 2016

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Man United remain most valuable brand in football

Barber Design

Sticking with branding reports this week – and keeping it topical as the nation is gripped in the thrall of Euro 2016 – Brand Finance have just released their annual Football 50 report, naming Manchester United as the most valuable brand in football, despite the fact that they failed to qualify for the Champion’s League. Published just before the start of UEFA Euro 2016 the Football 50 report calculates brand value by examining each brand’s current revenues and estimating future sales and

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BrandZ report: Tech industries dominate brands

Barber Design

This week on the blog we’re focusing on branding and licensing news, starting with the latest trends. According to the recently released annual BrandZ report by WPP and Millward Brown, tech industries and brands that utilise new technology (apps, wearable tech) are experiencing the greatest success, with a proliferation of technology companies appearing to dominate the BrandZ: Top 100 Most Valuable Global Brands list.

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