Following the success of its recently opened stores, in the prime retail locations of Bluewater, Lakeside, King’s Road, High Wycombe and Guildford, smart sleep and home brand Sleep.8 continues its mission to bring consumers face-to-face with sleep solutions. The 2.5 design-led store in Westfield Stratford builds upon the momentum as their most technologically advanced store yet, and precedes the grand reopening of their newly renovated boutique King’s Road store. 

The brand’s mission is to empower shoppers to focus on their own physical and mental wellbeing and get their optimal 8 hours of sleep, every night. The new Stratfield store features a design lounge, allowing customers to tailor the bedroom of their dreams with advice from our in-store experts. Upholstered bedroom furniture and coffee tables provide full interior solutions alongside their upholstered beds, sofa beds and armchairs.


From clever ottoman beds to temperature-controlled ergonomic mattresses, luscious bedding, and dream-inducing sleep aid gadgets, Sleep.8 provides customers with tailored tools designed to improve the sleep environment, enhance rest and soothe those prevalent jagged sleep patterns. These premium products are eco-friendly, hypoallergenic, and plant-based. In the Westfield store, customers will find a pillow gondola featuring 18 different pillow styles, with staff able to guide you through a consultation to match you to your perfect pillow; mattress and sofa testing areas; and a headboard display fixture which showcases the brand’s finest offerings. 

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Innovative zoning makes full use of the retail space, allowing for an immersive yet relaxed shopping experience whilst also demonstrating the zoning potentials with Sleep.8’s 360-degree upholstered furniture. They have elevated standard room displays by implementing visually striking wooden house frames which inspire the imagination, and a ‘Mattress Zone’ where customers can truly relax while testing their prospective mattresses. From the designated relaxation area with the luxurious full-body massage chairs and pillow testing gondola, to the Ergomotion adjustable beds where customers can experience the weightlessness of Zero-Gravity sleep, every detail has been carefully considered to produce an enthralling, tranquil retail experience.

“With our latest bricks and mortar shops, we can really educate consumers about their sleep, which is critical to our physical, emotional and mental wellbeing. It’s about creating the connection with the customer and helping them to find the sleep solution that is right for them, such as with our pillow match consultations.

As someone who comes from and believes passionately in retail, it’s been distressing to see job loss, customer service decline and the demise of high street retail. Our online presence is strong but as a brand that believes in the importance of the high street, our priority is to look after our people and customers face-to-face wherever possible. This is the Sleep.8 culture, and it’s important to us that this philosophy is visible to our customers from the moment they step into our new stores.” Sleep.8 CEO, Musi Chayla

With the help of Sleep.8’s expert staff, customers are able to tailor their sleep space to their precise needs. Sleep.8 also has an in-house somnologist who is always on hand for advice or quotes should you be interested. Says Sleep.8’s in-house sleep expert, Ana: “Sleep has an effect on many of our physiological systems, in particular, our cardiovascular system and brain functions. Insufficient or irregular sleep and poor sleep quality can lead to health problems for some and have been associated with poor mental health and anxiety.”