Sat.Jan 27, 2018 - Fri.Feb 02, 2018

article thumbnail

The See-Now-Buy-Now approach and why it is good for retailers

Barber Design

Social media has enabled consumers to become more engaged with retailers than ever before – but this is not without it’s problems. Access to boundless, instant information has caused retail trends to become fragmented (“The new trend is that there is no trend”) making large-volume fashion sales harder to predict. And the supply chain route has slowed right down after many large businesses moved their manufacturing processes offshore to low-cost/cheap-labour locations.

Gifts 52
article thumbnail

Creating Experience Strategy for Retail Environments

Quarter 20

Normal. 0. false. false. false. EN-US. X-NONE. X-NONE. Experience strategy is much more than a buzzword. It’s a concept that can be approached from a number of disciplines: user experience (UX), usability, or customer experience to name a few. In retail, customer experience strategy could be seen as the impressions you want your customers to have as they travel through your store – from interest, to engagement, to purchase and beyond.