From Scarcity to Sensation: Why Pop-Ups Are the New Power Move in Luxury Retail
Retail Focus
MAY 12, 2025
By Ghalia Boustani Ephemeral Retailing Specialist | Published Author | Podcast Host Luxury has always been about desire. But today, desire is shaped by experience, exclusivity, and, more than ever, ephemerality. The once-rigid world of luxury retailrooted in grand flagships and heritage faadesis shifting. In its place, we’re seeing something more fleeting, more emotional: the luxury pop-up.
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