Happy Monday and officially Happy Fall!  Here is a roundup of industry news from the last week.  As always, sources are in the hyperlinked text after the headlines.

Brands + Retailers

• Walmart is testing a fulfillment service for vendors to match Amazon.  Bloomberg
• Amazon expands two-hour Whole Foods delivery to more cities.  Bloomberg
• Walmart launches two new credit cards offering 5% back on digital purchases.  TechCrunch
• Allbirds to Amazon: don’t seal our design, steal our sustainable practices  Fast Company
• Gen Z shopping habits can fuel a brick-and-mortar resurgance.  CNBC
• Macy’s will try free same-day delivery in select markets.  Business Insider 
• Hollister to debut small-format store in NYC.  CNBC
• Amazon pledges to meet Paris climate pact 10 years early.  Bloomberg
• Best Buy to expand lease-to-buy program to more locations.  Star Tribune
• HP is pay9ing $11M to protect forests.  Fast Company
• A look at 50 years in Denim and Khahi at the Gap.  The New York Times 
• Walmart to stop selling e-cigarettes.  CNBC
• Why and what millennials and Gan Zers rent instead of buy.  AdWeek
• More of the products you view on Amazon are coming from ads.  Recode 
• Google says it’s cutting back on audio data collection on Google Home speakers.  Fortune
• Big brands like P&G and Kimberly Clark try new products in feminine care.  The Wall Street Journal

Marketing + Social Media

• Facebook experiments with AI-powered styling program.  Vogue
• Facebook details three new interactive ad options.  AdWeek
• Behind Pinterest’s bet on shopping.  AdAge
• Pinterest’s lens can now recognize 2.5B home and fashion objects.  VentureBeat
• Twitter wants to be a laboratory for marketers.  AdAge
• YouTube stars rattled by verification changes.  BBC
• Snapchat uses AR billboards in LA to back two of its Snap original shows.  AdWeek
• ‘Play Pass’ is Google’s answer to Apple Arcade. Fast Company
• Even Tinder is getting into original content with Swipe Night.  AdWeek
• Facebook reviews millions of third party apps for data privacy.  Fortune
• Louis Vuitton brings fashion to League of Legends.  AdWeek
• Instagram’s algorithm favors more realistic content because that’s what people want.  Quartzy
• Marketers are looking to casual gaming to target audiences.  AdWeek
• Oracle wants to bring big data to GIFs.  AdWeek
• Google rolls out massive shakeup to ad business. AdAge

Startup + Emerging Tech + Acquisitions

• WeWork to delay IPO.  Gizmodo
• Stripe launches Stripe Capital to make instant loan offers to customers on its platform.  TechCrunch
• @ThingTesting gets VC-backing for Instagram DTC reviews.  TechCrunch
• The Wing has $118M in funding and is just getting started.  Inc.
• Behind AirBnB’s purchase of HotelTonight and push into hotels.  AdAge
• Facebook buys startup building neural monitoring armband.  TechCrunch
• How Peloton made sweat addictive enough to IPO.  TechCrunch

International

• China moves to increase oversight of tech companies.  The Wall Street Journal
• Zalando uses AI and machine learning to boost sales.  Forbes