Retail for Gen Z: Store Design That Connects in the TikTok Era
CAAD
MAY 22, 2025
Gen Z doesnt just buy products they look for experiences that reflect their digital identity and values. In a world where TikTok drives trends, authenticity is currency, and social media is an extension of the self, physical stores face a pressing challenge: they must be as dynamic, interactive, and shareable as the digital platforms that dominate Gen Zs daily life.
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