Why fastest isn’t always best for online delivery: Lessons from Amazon, Walmart
Inside Retail
JUNE 15, 2025
As consumers, we’ve been conditioned to value ‘the quicker the better’. Driven by the need for instant gratification, we’ve developed an artificial urgency and a love for ultra-fast delivery offerings. In the US, Walmart and Amazon are slogging it out in the ‘who can deliver quicker’ race, with Walmart stating it has delivered 4.4 billion items on the same or next day last year, while Amazon hit 4 billion same-day items to US shoppers (plus an additional 2 billion in Europe) in the same period.
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