Get an unrestricted access to all the blog and those extraodinary functions that can help your business grow in a continuously changing industry.

Register & subscribe to a premium membership! Register
Subscribe for 9.9 EUR/month Subscribe now
Subscribe special price for 99 EUR/year Subscribe now
Close
Select categories
Select cities

ABOUT
This holiday season, EVE LOM provided consumers with an innovative and sustainable way to unwrap their beautiful gifts. Partnering with IDP Direct, they created a patented paper board insert that shipped flat while still locking in each product safely – delivering them seamlessly through both e-commerce channels as well as physical stores. It’s all part of today’s reality: brands striving for omni-channel experiences; offering customers the same great service no matter where they choose to purchase!

SOLUTION
The IDP Innovations team took a bold approach to product design, flipping convention by turning inserts upside down. With each insert providing an under-mounted strap to hold the products snugly regardless of their shape and size, the Indonesian factory was filled with prototyping activities; testing different structures and materials for optimal performance & aesthetics. Through this effortless combination between F Flute corrugated structure plus heavy-weight uncoated kraft paper straps adhered via water-based glues – they successfully achieved a revolutionary packaging solution!

RESULT
The combination of IDP Direct ingenuity and beautiful design created by Creative Director Soo Kim was ultra-embossed and foil stamped to create a dimensional relief that communicated the smoothness of the product as well as the natural folds of the skin. This EVE LOM packaging for the holiday gift set was a smash that resulted in many happy holidays for all.

Designed by IDP Direct

Via

Add to collectionAdd to collection
TAGS: | |