“Deep product placement”: The implications of the Nike-Netflix partnership

Nike have partnered with Netflix to bring its home-workouts to the streaming service. Supplied.
Nike have partnered with Netflix to bring its home-workouts to the streaming service. Supplied.
Nike is bringing its home workouts to the small screen. The sportswear brand is teaming up with streaming giant Netflix to bring its Nike Training Club (NTC) content to a global audience. Launched on 30 December, the offering gives Netflix members access to more that 90 NTC workouts, which are designed for viewers across all fitness levels and capabilities. There are five training programs across ten languages – with each session including multiple episodes – and more programs are due to rol

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