E-commerce platform Shopify says it is expanding its business to target large-format retailers, with toy giant Mattel among its first global customers for all of its brands, including Barbie, Hot Wheels, and Fisher-Price.

Shopify calls its expanded service a composable stack for enterprise retailers called Commerce Components by Shopify (CCS).

The service offers enterprises no rate limits thus allowing brands to integrate their existing systems with Shopify’s modular components.

Shopify president, Harley Finkelstein, said: “Commerce Components by Shopify opens our infrastructure so enterprise retailers don’t have to waste time, engineering power, and money building critical foundations Shopify has already perfected, and instead frees them up to customise, differentiate, and scale.”

The stack combines access to Shopify’s infrastructure with flexible APIs to build a customer experience that integrates with a retailer’s preferred back-office services.

Further reading: Shopify buys into Australian climate-tech firm