November, 2017

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Why online shopping isn’t working for all retailers

Barber Design

The Black Friday phenomenon (which refuses to go away despite some Brits’ refusal to adopt an American tradition) demonstrates the extraordinary impact that online shopping and multi channel have had on global retail. Nowadays you can buy anything from clothes and gifts to high value items such as cars and houses online. But there is still one sector that is falling far short of expectations: online grocery shopping.

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5 Components of a Successful Retail Fixture Roll Out Program

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Normal. 0. false. false. false. EN-US. X-NONE. X-NONE. A successful retail fixture roll out program results in a well executed and consistent look in every store, on the schedule you planned. Given the logistics and complexity of any fixture roll out, large or small, customers may wonder how to identify a program that will lead to success. Over time, we have seen that these five components lead to the most successful fixture roll out programs: 1.

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Barber Create new store concept for clothing brand Damsel in a Dress

Barber Design

Premium womenswear brand Damsel in a Dress design clothes for the modern woman who knows what she wants and what she wants to wear. After starting out as an online retailer, they recently opened concessions in John Lewis stores throughout the UK and this summer opened their first standalone store in Brighton. In order to realise their goal of opening more stores and concessions across the globe and engaging with new customers, DIAD reached out to Barber to help them develop a retail strategy for

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