#RetailProphetAMA: The Future of Beauty In A Post-Pandemic World

Historically, global recessions have led to what experts call the “lipstick effect” – when consumers continue purchasing small luxury items, even during an economic downturn. In a world where masks and social distancing are the new normal – will this still reign true in the COVID-19 pandemic? And what can beauty brands and retailers do to remain competitive?

Join us alongside very special guest Andrea Dorigo, Senior VP + General Manager of Global Retail at Estée Lauder to understand how the pandemic is affecting customer attitudes towards beauty and what companies in the industry are prepared to do about it.