Barber Design

JULY 28, 2016

As discussed in our previous article earlier this week , the phenomenal success of the new location-based Pokemon Go smart phone game has captured the public’s imagination like no other. It has drawn people out of their homes to play in the streets – as they chase those elusive Pokemon through parks, down the high street and into retail stores.

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Barber Design

JULY 26, 2016

Regular readers of our blog will know that we like to keep abreast of the latest trends in digital retail marketing and retail technology. And unless you’ve been hiding in a cupboard then you’ll know that last week the UK was the latest country to be hit by the Pokemon Go game craze. As soon as we downloaded the free mobile game onto our phone and started playing we immediately thought about the implications of this type of technology for retail.

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Barber Design

JULY 20, 2016

Sticking with Oxford Street – and the future – this week, take a look at this ultramodern space age store display for Dyson’s brand new flagship store ‘ Dyson Demo ’ which opened on Oxford Street last week. Describing the new store in Retail Week, John Ryan describes the buzz around the new retail design: “You might have thought that a shop selling pretty much nothing but electrical implements that either blow or suck air would have relatively limited appeal.

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Barber Design

JULY 18, 2016

Amid this week’s post-Brexit drama, new prime minister and cabinet reshuffle we found an exciting bit of retail news that had been consigned to the bottom of the pile! New London Mayor Sadiq Khan has just announced plans to pedestrianise London’s iconic Oxford Street by 2020. The move comes as part of a new clean air initiative set out by the incumbent Mayor’s office in order to tackle the rising air pollution levels in our capital.

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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