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Farfetch to Acquire Violet Grey

The luxury retailer will offer the brand’s beauty products in online marketplace

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Online luxury retailer Farfetch (London) will purchase beauty retailer Violet Grey, according to Reuters. The move expands Farfetch’s reach into the cosmetics business.

“We’ve been thinking about beauty for a long time,” Stephanie Phair, chief customer officer of Farfetch, told Reuters.

Farfetch plans to introduce beauty products on its online marketplace this year.

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