From virtual models to marketing, how fashion brands are using AI today

A scene from Injury’s 2022 Australian Fashion Week show. (Source: Supplied)
Artificial intelligence (AI), the metaverse and ChatGPT are creating the biggest buzz so far this year, and it’s no surprise to see the fashion industry catching the wave.  Last year saw numerous brands launching virtual collections, including Gucci, Adidas, Zara and Prada. Gucci’s “digital shoes” are only designed to be worn in the metaverse, there’s no actual physical product available. Australian online retailer The Iconic has auctioned its first NFT to celebrate its Ru

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