October, 2017

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Why Consumers Seek Experiential Retail Environments

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Normal. 0. false. false. false. EN-US. X-NONE. X-NONE. Retail environments have changed rapidly over the past 10 years, and retail experiential design has taken hold as the way to remain competitive. Before launching a whole new retail experiential design for a store, it’s important to look at. why. consumers are motived by experiential retail. The main reasons fall into three categories: time, craving for personal touch, and valuing experiences over things.

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Barber at the Tax Free World Association Show 2017

Barber Design

It was great to get down to the Tax Free World Association Show in Cannes the other week with both our UK and Madrid teams in attendance. The TFWA World Exhibition and Conference is the duty free and travel retail industry’s biggest event of the year. The show is a global gathering of more than 12,000 travel retail industry professionals. This event has become increasingly important to us in recent years, as we have carved out a niche in the travel retail design industry to firmly establish ours

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