Quarter 20

JANUARY 29, 2018

Normal. 0. false. false. false. EN-US. X-NONE. X-NONE. Experience strategy is much more than a buzzword. It’s a concept that can be approached from a number of disciplines: user experience (UX), usability, or customer experience to name a few. In retail, customer experience strategy could be seen as the impressions you want your customers to have as they travel through your store – from interest, to engagement, to purchase and beyond.

Strategy 52

Strategy Engagement Perspective Curate 52

Barber Design

JANUARY 25, 2018

Surprising new research released at the beginning of this month suggests that some mobile shoppers are still wary about using their smartphone or tablet to make purchases online. Despite the push towards a ‘mobile first’ web, it has been reported that small screens give cause for concern as shoppers tend to worry that they are not ‘seeing the full picture’ on a mobile app – or that they could be losing out on special offers or missing hidden costs.

Shopping 52

Shopping Consumer Marketing Design 52

RepslyBlog

JANUARY 4, 2018

In the retail world, there is no merit in scoring shelf space if you’re not able to keep it. That being so, retailers often conduct category reviews, where you’re given the task of proving your product’s worth to the retailer in order to keep your product in their store. As daunting as it might sound, a category review doesn’t have to feel like a trip to the principal’s office.

Space 45

Space 45

Quarter 20

JANUARY 9, 2018

Normal. 0. false. false. false. EN-US. X-NONE. X-NONE. Much has been said about the effect of e-commerce success on retail environments. Online sales accounted for almost 12% of sales last year, but the real news is that retail remains strong and stores that can create a successful retail environment will still thrive. In many ways, a carefully crafted environment can help boost in store sales beyond those of online channels.

Location 52

Location Customer Engagement Engagement Strategy 52

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Strategy

Quarter 20

JANUARY 9, 2018

Normal. 0. false. false. false. EN-US. X-NONE. X-NONE. If you’re looking for a digital-first brand that has successfully branched into to brick and mortar stores, it’s hard to miss Shinola Detroit. Through carefully crafted retail environments and event marketing, Shinola is one brand that has managed to connect with the neighborhoods where their stores are located, all while maintaining the brand's (mostly) Detroit narrative.

Engagement 52

Engagement Location Marketing Shopping 52

Barber Design

JANUARY 31, 2018

Social media has enabled consumers to become more engaged with retailers than ever before – but this is not without it’s problems. Access to boundless, instant information has caused retail trends to become fragmented (“The new trend is that there is no trend”) making large-volume fashion sales harder to predict. And the supply chain route has slowed right down after many large businesses moved their manufacturing processes offshore to low-cost/cheap-labour locations.

Gifts 52

Gifts Accessories Accessories Social Media 52