Stop interrupting, start inspiring: 3 social commerce trends on the rise
MAY 4, 2022
When Covid hit and physical stores closed, many retailers were left floundering, trying to work out how to maintain their relationships with customers and remain relevant in their hearts and minds. Enter the acceleration of social commerce. “The role of social media is changing. It is now both the megaphone and the marketplace for brands. It is the new search, the new storefront and the new helpdesk,” observes Etienne Mérineau, senior director of marketing at Hootsuite.