Apple is just the beginning: Why global brands are flocking to India

In recent years, India has emerged as a major market for luxury brands. The country’s growing economy and expanding middle class have created a favourable environment for global brands to set up shop and tap into a new consumer base. According to statistics from the India Brand Equity Foundation, the retail sector in the country is expected to be worth US$2 trillion by 2032. It currently accounts for over 10 per cent of the country’s gross domestic product (GDP) and around 8 per cent of

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