Dead Man’s Fingers launches non-alcoholic rum

Rachel Adams, marketing director at the brand’s owner, Halewood Artisanal Spirits, said: “We know consumers love our spiced rum – not only has it amassed a significant number of prestigious industry awards, but it also continues to see strong growth.

“We wanted to offer consumers the chance to enjoy its distinctive flavour whether they are choosing to drink alcohol or not”.

The new drink, Dead Man’s Fingers Spiced 0.0, is made with spinning-cone technology, which starts with the company’s standard rum and de-alcoholises it at a high heat, allowing the liquid to keep its taste.

Adams added: “With very few alcohol-free rum alternatives currently on the market, our new Spiced 0.0 offers an exciting proposition to tap into the growing low and no trend, all under the strength of the Dead Man’s Fingers brand”.

Dead Man’s Fingers Spiced 0.0 is available for all channels to order now with a recommended retail price of £20.