Inside Retail

JANUARY 29, 2023

In its preliminary half-year results, JB Hi-Fi attributed record sales to strong consumer demand, and its well-executed promotional strategies during Boxing Day and Black Friday. But, will the brand be able to sustain this performance if consumer demand drops as experts have predicted , and, how will it change its promotional strategy if cost of living challenges constrain the appetite for electronic and home appliances?

Promotion 246

Promotion Strategy Consumer Target Market 246

Retail Store Windows

JANUARY 29, 2023

Happy Chinese New Year and the year of the Rabbit. We haven't spotted a lot of schemes around town recently so we're guessing this period of austerity and crises continues to plague us all, even the luxury brands (well probably not). We love the store that this brand has along Bond Street with its Silver glittery walls. We're not entirely sure about these Rabbit props in the windows however.

Visual Merchandising 59

Visual Merchandising Merchandising 59

Inside Retail

JANUARY 29, 2023

Department store David Jones is replacing its long-term own-brand credit-card partner American Express with Lattitude in a 10-year contract. “Our financial services program is a core pillar of our service offering to our customers,” said David Jones CEO Scott Fyfe. “We have partnered with Latitude because we have a common vision to deliver a best-in-class, digital-first card offering to our customers.

Department Stores 225

Department Stores 225

Inside Retail

JANUARY 29, 2023

Premium New Zealand tonic water and mixer brand East Imperial sees a big opportunity to expand in Asia, with the recent reopening of China expected to drive a tourism boom in 2023. The company recently appointed SUTL Group to distribute its products in Vietnam and Singapore, expanding on the agreements it already has with Leung Yick in Hong Kong and Wen Hua Hang Wine Spirits Company in China.

Marketing 130

Marketing Expansion Other Strategy 130

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Strategy

Inside Retail

JANUARY 29, 2023

American heritage brand Tommy Hilfiger has announced a partnership with pre-loved clothing app Depop. The Tommy Hilfiger seller page on Depop provides the brand a channel to sell Tommy Hilfiger clothing from its consumer take-back scheme, as well as partially damaged clothing from retail stores, e-commerce and wholesale partners. To celebrate the launch of Tommy Hilfiger on Depop, a joint campaign was created to showcase individual styles “Made by Tommy, Styled by Depop.

Fashion 130

Fashion Hobbies Curate Apparel 130

Inside Retail

JANUARY 29, 2023

Azkadenya, a Middle Eastern restaurant chain, is launching into the Aussie market and is seeking franchisees. Omar Tabbaa, CEO of the Eat Restaurant Group, and Zaid Abu-Soud founded the restaurant, which embraces Middle Eastern culture, cuisine and hospitality. The vibrant brand serves signature dishes in a retro atmosphere, reminiscent of the region’s 1950s advertising.

Advertising 241

Advertising Strategy Marketing 241