Headlines

Kroger, Instacart Partnership Aims for 30-Minute Food Deliveries

“The consumer’s need for speed is real and here to stay,” says Instacart CEO

Published

3 years ago

September 15, 2021

VMSD Staff

Kroger, Instacart Partnership Aims for 30-Minute Food Deliveries — Instacart CEO Fidji Simo

Instacart CEO Fidji Simo

Kroger (Cincinnati) and Instacart (San Francisco) are teaming up with the goal of delivering food and house staples in as little as 30 minutes, The Wall Street Journal reports.

Grocery delivery is an increasingly crowded marketplace, the article notes, though it has been difficult to reach consistent profitability on account of high labor and transportation costs.

Kroger has been down this road before, testing 30-minute delivery about two years ago, but it was unable to expand the service with only its staff. Enter Instacart.

“The consumer’s need for speed is real and here to stay,” Instacart CEO Fidji Simo told WSJ. To meet demand, Instacart says it will give priority to completing 30-minute deliveries before less urgent orders.

Read more at The Wall Street Journal.

VMSD Staff

Drawing on more than 125 years of history serving the retail design market, VMSD magazine provides retail professionals with the most up-to-date, innovative retail design ideas and industry news through its industry-leading magazine, website, social media channels and bulletins.

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