The role of small gifts in customer loyalty
Retail Focus
APRIL 1, 2022
There are many different ways in which you can develop a loyal customer following for your business. The most important factors are – of course – to offer premium quality products and provide a high level of service, yet alone this is not always enough. Other tactics include standing out from the crowd by showcasing a unique brand personality to develop a cult following and running a rewards program that encourages people to continue shopping with you and/or using your services.
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