Snap Retail

MARCH 9, 2021

For any retail business to survive in today’s competitive marketplace, they must operate by the rule of one: you have one chance to give customers what they’re looking for; if you fail to do so, customers will forever say you carry nothing. Don’t let this happen to you. With a few foundational, fool-proof tactics in place, you can better protect your business against the rule-of-one death sentence and position yourself as a valuable, reliable resource your customers return to again and again.

Tailored 59

Tailored Other Promotion Line 59

Mike Anthony

MARCH 9, 2021

The world of the shopper is changing rapidly, and that means that the playing field shopper marketers compete on is changing rapidly too. Shopper marketing forums, web pages and events buzz with the latest technology, heralding yet more ways for marketers to communicate with their targets. But whilst all of this new technology offers new shopper communication opportunities, experience suggests that there is a downside to every opportunity.

Marketing 52

Marketing Engagement Shopping Target Market 52

Contra

MARCH 9, 2021

What is International Women’s Day? Happy International Women’s Day 2021! Each year on March 8th, the social, economic, cultural and political achievements of women globally are celebrated. The day also marks a call to action for accelerating gender parity. Significant activity is witnessed worldwide as groups come together to celebrate women’s achievements or rally for women’s equality.

Other 52

Other Merchandising Management 52

Mike Anthony

MARCH 9, 2021

The world of the shopper is changing rapidly, and that means that the playing field shopper marketers compete on is changing rapidly too. Shopper marketing forums, web pages and events buzz with the latest technology, heralding yet more ways for marketers to communicate with their targets. But whilst all of this new technology offers new shopper communication opportunities, experience suggests that there is a downside to every opportunity.

Marketing 52

Marketing Engagement Shopping Target Market 52

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Strategy

Theatro

MARCH 9, 2021

If the customer is always right, there is no questioning how vital the role an excellent customer experience plays in building brand loyalty and customer satisfaction. To improve these metrics, typically, teams begin by pouring over mountains of data to understand how operational procedures impact overall service levels. Once companies have analyzed their data streams and properly identified areas to improve, they can take action by building a business case to make needed improvements.

Shopping 52

Shopping Consumer Retail Space Strategy 52