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After Numerous Delays, American Dream Set to Cut Ribbon on Luxury Wing

The 300,000-square-foot space featuring Saks will open mid-September

Published

3 years ago

July 15, 2021

Jennifer Acevedo

After Numerous Delays, American Dream Set to Cut Ribbon on Luxury Wing — Courtesy of American Dream

The American Dream mall in East Rutherford, N.J.

The long-anticipated American Dream shopping center in East Rutherford, N.J., has set an opening date of Sept. 17 for its luxury wing, according to Forbes. The area, called The Avenue, has suffered a number of setbacks, including the bankruptcy of one-time anchor Barneys New York.

“It’s a long time coming,” said Chief Creative Officer Ken Downing. “Brands showed great enthusiasm for American Dream. With the strength of online shopping, some of our partners had a little bit of trepidation. We’re seeing the customer respond to brick and mortar.”

Saks Fifth Avenue will be the new anchor for the 300,000-square-foot space. Other high-end brands will include Hermes, Tiffany & Co., Saint Laurent, Dolce & Gabbana and Mulberry.

Jennifer Acevedo

Jennifer Acevedo is the editor-in-chief and associate publisher of VMSD magazine.

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