Headlines

Experiential Retail Paying Off for Dick’s Sporting Goods

Retailer is reporting sizeable jumps in sales as 2021 draws to a close

Published

2 years ago

November 25, 2021

VMSD Staff

Experiential Retail Paying Off for Dick’s Sporting Goods — Photography: Courtesy of Dick's Sporting Goods

Photography: Courtesy of Dick’s Sporting Goods

Dick’s Sporting Goods’ (Pittsburgh) focus on experiential retail gave the company a lift in its third quarter, sparking a 13.9 percent boost in sales from the same period a year prior and a 40 percent leap from two years ago, Pymnts reports.

“Our strategies continue to work as we reimagine the athlete experience in our core business and with new concepts,” said Ed Stack, executive chairman, in the retailer’s earnings announcement.

Net sales for the 39 weeks ended Oct. 30, 2021 were $8.94 billion, an increase of 38.4 percent compared to the first 39 weeks of 2020 and a 45.6 percent increase compared to the first 39 weeks of 2019.

Read more at Pymnts.

VMSD Staff

Drawing on more than 125 years of history serving the retail design market, VMSD magazine provides retail professionals with the most up-to-date, innovative retail design ideas and industry news through its industry-leading magazine, website, social media channels and bulletins.

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