How Coca-Cola and Macy’s leverage personalisation to drive customer loyalty
Inside Retail
FEBRUARY 3, 2025
Its widely understood that personalisation is critical for driving customer loyalty, but what does this look like in practice? And how has new technology changed the way retailers approach personalisation? Matt Gibby, Senior Manager of Solution Architecture at Adobe, has been helping retailers implement personalisation programs to drive loyalty for several years, so he has a solid grasp of the challenges and opportunities.
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