McDonald’s uniforms repurposed into edgy fashion
Inside Retail
NOVEMBER 29, 2022
Finnish fashion label Vain has collaborated with McDonald’s to upcycle the fast food chain’s staff uniforms to an exclusive, stylish fashion collection. Inspired by McDonald’s “cultural omnipresence”, the collection features 13 looks and 27 pieces almost entirely crafted from the brand’s used workwear. Vain described the collaboration seem like a rather unconventional combination, “the project ended up feeling very natural from a creative point of view”.
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