How online retailer Style Story is riding the K-beauty wave
Inside Retail
JULY 27, 2021
Style Story founder Lauren Lee discovered her love of Korean beauty products as an exchange student in 2011, which inspired her to launch her own e-commerce business back home in Brisbane, Australia. “On my return to Australia, I quickly found myself filling ‘orders’ for friends and family who had fallen in love with the products and wanted more,” she told Inside Retail.
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