Inside Lorna Jane’s digital transformation
Inside Retail
APRIL 10, 2022
Prior to the pandemic, Australian activewear brand Lorna Jane recognised it had a problem: its e-commerce experience was simply not up to par. When the brand’s website got busy, it slowed to a crawl, and when it got very busy, it crashed. Customers often complained that items they added to cart would simply disappear, or they couldn’t complete a transaction.
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